Thermal Cup Industry Development Dynamics Analysis: Continuously Increasing Consumer Demand and Continuous Product Innovation and Upgrade
With the growing demand for high-quality thermal cups from global consumers, the thermal cup industry is showing a steady growth trend. China's thermal cup industry plays an important role in the global market, with technological innovation and product quality enhancement leading to an annual increase in China's thermal cup export volume. According to data, China's thermal cup export volume in 2022 was 27.805 billion yuan, an increase of 4.601 billion yuan year-on-year.
In terms of consumer demand, with the increase in residents' income levels and the enhancement of health and environmental awareness, the demand for thermal cups has been growing. In 2021, the national demand for thermal cups reached 149 million units, a year-on-year increase of 8.1%. The thermal cup consumer market is mainly concentrated among office workers, students, car owners, and the elderly, with a per capita possession of nearly 0.53 units, and compared with developed countries, there is still a broad room for improvement in China's thermal cup consumer market.
In terms of product innovation, the thermal cup industry is continuously expanding into new application areas and product types, such as smart thermal cups and sports thermal cups. The application of intelligent technology has improved the convenience and user experience of the product. At the same time, environmental protection and sustainable development have become important directions for the thermal cup industry, with companies paying more attention to the application of environmentally friendly materials and the recycling of waste products.
In terms of market structure, the thermal cup industry is mainly composed of small and medium-sized enterprises, with a relatively dispersed market structure and low industry concentration. Domestic thermal cup key enterprises include Halisi, Jiayigu, etc., which have increased their market share through continuous technological innovation and product upgrades.
In terms of development trends, thermal cup products are trending towards intelligence, lightweight, and personalization, with product design becoming more exquisite and fashionable. Market demand has shifted from satisfying the basic functions of drinking tools to being able to adapt to different life scenes, having health quality assurance, conforming to fashion trends, and showing consumers' personalized needs.